The 28th Salon International de la Haute Horlogerie (SIHH) opens in Geneva on 15 January. Baroque Access finds out all the details of this prestigious event
SIHH in Geneva is the annual event where the international watch industry finds out what the new trends are for the coming year. This prestigious event also enables professionals in the fine watch industry to connect and interact with one another and also showcases the latest luxury timepieces in an exceptional setting.
For the past 27 years, SIHH has become known as the definitive fine watch show, the place to go to see what is happening first-hand in the world of fine horology and to interact with like-minded professionals. It has become the place to see and be seen, to make new discoveries and see the highlights of fine watchmaking.
This year, SIHH will also be open to the public – for one day, on Friday 19 January 2018 between 11am and 6pm. So if you’re not in the watch industry but are a collector of fine things, or are a keen watch aficionado, get yourself to Geneva on 19 January and perhaps spend the weekend in this glorious Swiss city.
The Salon International de la Haute Horlogerie 2018 features 35 exhibitors including six new arrivals (Hermès, Armin Strom, DeWitt, Chronométrie Ferdinand Berthoud, élégante by F.P.Journe and Romain Gauthier), making the show even more exciting than ever. The total number of exhibitors also includes 18 Historic Maisons and 17 brands in the Carré des Horlogers.
This year, the SIHH venue offers 54,000 square meters of exhibition space where the latest watches will be showcased. The show is expected to attract around 16,000 visitors from all over the world who come to see the very best in fine watchmaking.
As Geneva is the home of watchmaking, the SIHH has found the perfect location for a show of this importance and magnitude, a place where those who believe in excellence in watchmaking get together to celebrate this art and find out about the latest masterpieces. The venue comprises a 100-seat auditorium, the Press Club and a restaurant, as well as private lounges for business clientele and VIP guests. It’s the perfect space to meet up, network and exchange views. Another unique offering at the SIHH is the White Box mobile studios, which are located all over the venue. These are mobile plug & play mini studios where people can connect with others from all over the world for numerous activities including social media posts, interviews and product shots.
A highlight of the SIHH is the exhibition, ‘The Beauty of Time’, which showcases a series of horological masterpieces from the Middle Ages to the present day. It includes some exceptional timepieces that reflect technical innovation and fine craftsmanship. Another highlight of the SIHH is the Mystery Clocks in the Cartier Collection, a first for Cartier. The company will present an extraordinary collection of 19 mystery clocks, ‘marvels of horology’ that were created by Louis Cartier in the early 20th century together with the Maison’s clockmaker, Maurice Coüet, who drew his inspiration from none other than the illusionist Houdini. The first model was conceived I 1912, and Cartier continues to produce mystery clocks to this day. An opportunity to see these masterpieces is well worth it, as they are considered to be some of the most important works of art on earth.
That is just a taste of the innovation and surprises in store at SIHH 2018. If you would like more information on this exceptional event, let Baroque Access assist. Mail us now while there is still time, email@example.com, and we will provide you with all the information you require. If you are in need of assistance with travel arrangements, our sister company, Baroque Travel can help. So email them before it’s too late, firstname.lastname@example.org.