Gucci Garden opens in Florence

Everybody’s talking about Gucci Garden, a combination museum, restaurant and store opened this month in Florence by Gucci. Baroque Access finds out all the details


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Palazzo della Mercanzia has been home to the Gucci Museo (Museum) since 2011, but it reopened on January 10 as an entirely new space called the Gucci Garden. The brainchild of Gucci Creative Director Alessadro Michele, this beautiful, innovative space includes the Gucci Garden Galleria, which are exhibition rooms curated by curator and critic Maria Luisa Frisa, as well as a brand new restaurant and bar by three-Michelin star chef Massimo Bottura called Gucci Osteria, and a store which resembles a bazaar and offers exclusive one-of-a-kind merchandise.



This exciting new venue was revealed to the public on 10 January 2018, to coincide with the opening of men’s wear trade show Pitti Uomo. Located in the historic Palazzo della Mercanzia, which dates back to 1337, it’s also close to the Uffizi Gallery on Piazza della Signoria. The façade of the building is lit up at night with a giant neon artwork of an eye.

But it’s what inside that is most exciting… the new boutique offers exclusive ready-to-wear garments, including bomber jackets featuring the Gucci Garden logo in Gothic script. There is also a selection of accessories and unique items that feature the Gucci Garden’s bat and eye designs.



The restaurant is a gourmand’s delight, as it’s overseen by none other than Massimo Buttora, who is not only a long-time pal of Marco Bizzarri, president and CEO of Gucci, but has won acclaim and three Michelin stars. Gucci Osteria’s four-course menu created by Bottura was influenced by the master’s travels.

The exhibition space displays vintage Gucci pieces in what curator Maria Luisa Frisa describes as “a museum that is not a museum”.

Described by Alessadroo Michele as “blurring boundaries between the past and present”, Gucci Garden comprises three floors. The main floor is where the retail space, which is designed to resemble a bazaar, is located. The Gucci Osteria is also located on the ground floor.


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Designed to respect the palazzo’s original historic architecture, the retail space is quite extraordinary. It’s furnished with restored antiques, period mirrors, Tuscan tables and oriental rugs. Aside from genuine Gucci items, antique books from the Antica Libreria Casicanelli in Rome are also sold here.

Half of the entrance fee of 8 Euros to visit Gucci Garden is donated to support restoration projects in Florence.


If you would like to find out more about this unique Gucci innovation, let Baroque Access assist. Mail us right away, If you are going to be visiting Florence shortly, we can purchase a ticket for you to visit Gucci Garden. And if you need assistance with travel plans, such as flights, transfers, sightseeing and accommodation, our sister company, Baroque Travel, can assist. Mail them directly on