Louis Vuitton celebrates contemporary art and design with its eye-catching new Paris museum, which opened to the public on October 27

Louis Vuitton is not just about superb design; the design house is also dedicated to educating the public about magnificent contemporary art pieces. With this in mind, Fondation Louis Vuitton opened to the public this week (27 October) in Paris. The museum offers a location for displaying magnificent artworks by modern and contemporary artists as well as an opportunity for up and coming artists to showcase their work.

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 Fondation Louis Vuitton also provides a public space, the new entrance to the popular Jardin D’Acclimatation in the iconic Bois de Boulogne. This historic amusement park has been a popular site since it was first built in the 19th Century. The LVMH Group has been given the rights to build on the site by the Paris City Council and occupy the building for the next 55 years.

 The magnificent, ultra-modern sculptural art museum was designed by acclaimed Canadian-American architect Frank Gehry and took more than five years to build. Gehry’s design revolutionizes the use of glass to create a structure that is light, luminous and in motion and also blends harmoniously with the century-old design of the park.

 The unusual space age structure is sure to become one of Paris’ most famous landmarks. It’s built on the edge of a water garden, and is made up of various white blocks clad in panels of concrete and surrounded by 12 vast glass ‘sails’ that reflect the lush surrounds and change with the light. One can climb exterior staircases underneath these glass ‘sails’ that lead to lush rooftop gardens and exhibition spaces.

 The entrance hall leads to both the Jardin and the museum and is home to a bookstore and restaurant. Next door is a space that can be used as an auditorium, or for exhibitions and events. Moving through the museum one encounters scenic views of the gardens, bringing the outside into the interior and creating a sense of space and light.

 Of course, this innovative structure is completely eco-friendly. The glass roof has been designed so that it collects and reuses rain water and improves the building’s geothermal power. It’s been likened to a ship, an iceberg, and even a cloud, but no matter what it resembles, what’s inside is also quite extraordinary. Visitors will enjoy viewing LVMH’s corporate art collection as well as various temporary exhibitions, and many exciting events have been planned.

 The launch of this fabulous structure heralded a number of exciting parties, including the star-studded VIP affair attended by the likes of Sofia Coppola, Marion Cotillard and Karl Lagerfeld.