One of the best-kept secrets of past weeks is French design house Louis Vuitton’s launch of its brand new fragrance collection in September 2016. Baroque Access finds out all the details
Louis Vuitton’s new fragrance collection is taking on a $38 billion luxury market and it’s likely to grab a chunk of it, if its past endeavors into the world of fashion are anything to go by. The design house’s new perfumery, called Les Fontaines Parfumées, is a 17th Century building located where else but in Grasse, France’s perfume hub, and the same site where Dior’s fragrance laboratory is based. It’s being run by Jacques Cavallier-Belletrud, a third generation perfumer born in Grasse. The line is expected to feature notes of natural leather, a signature of the handles and straps found on Vuitton’s exquisite handbags, travel bags and trunks. It will also include various flowers imported from China, such as osmanthus, jasmine and magnolia.
This is not the first time that Louis Vuitton has entered the world of fragrance, but it’s been more than a century since the designer brand unveiled a bespoke range of fragrance bottles called Editions d’Art. These were commissioned by artists to craft and design decorative motifs for engraved crystal bottles. Louis Vuitton’s first fragrance was Heures d’Absence, launched in 1927. A year later, Je, Tu, Il was launched (that translates to ‘I, you, they’). Then in 1946 Vuitton launched Eau de Voyage. All three fragrances were available at select stores including Louis Vuitton Marina Bay Sands and Ngee Ann City stores in Singapore. But since then, those fragrances no longer exist.
And now, once again, Louis Vuitton is back in the fragrance market, with a selection of fragrances that are expected to launch in September 2016. Jacques Cavallier Belletrud is famous for fragrances such as Stella by Stella McCartney and Dior Addict. The master perfumer is experimenting with a fascinating palette of raw materials. His first inspiration was, of course, leather, and he has found a perfect one that apparently features a subtle, sensual floral and musky scent, which he will combine with the flowers he discovered in China.
‘Les Parfums Louis Vuitton: a journey of emotions’, as the range will be called, is expected to be on shelf in stores worldwide in September and will be one of the biggest launches of the fall. The design of the bottle is yet to be announced, although it’s expected to be very modern, even futuristic, and covered with the brand’s signature monogram.
If you would like to find out more about Louis Vuitton’s new fragrance collection, or would like to be in line to purchase one of the first bottles once it is made available, let Baroque Access assist. Contact us right away, firstname.lastname@example.org and we will arrange everything for you.